{"product_id":"canon-rf-50mm-f1-4-l-vcm-lens-rf50mm","title":"Canon RF 50mm F1.4 L VCM Lens ( RF50mm )","description":"\u003cdiv\u003e\n\u003cimg src=\"https:\/\/cf.shopee.com.my\/file\/my-11134208-7rasc-m3uirb2qs0ka5c\"\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eCinematic Standard Focal\u003c\/p\u003e\n\u003cp\u003eThe RF50mm f\/1.4L VCM lens combines ultra-fast, silent autofocus powered by both Voice Coil Motor (VCM) and Nano USM technology, making it a perfect fit for filmmaking. Its 50mm focal length naturally mirrors the human eye, delivering true-to-life perspectives. \u003c\/p\u003e\n\u003cp\u003eThe wide f\/1.4 aperture, along with 11 circular blades, ensure excellent low-light performance and stunning cinematic bokeh, while the physical iris control lets you fine-tune your creative expression effortlessly.\u003c\/p\u003e\n\u003cp\u003eLarge f\/1.4 Aperture \u0026amp; Iris Control\u003c\/p\u003e\n\u003cp\u003eVoice Coil Motor (VCM) \u0026amp; Nano USM\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eLightweight \u0026amp; Dust- and Drip-Resistance\u003c\/p\u003e\n\u003cp\u003eWith its innovative design and optical configuration made possible by the RF mount, the RF50mm f\/1.4L VCM produces exceptional image quality all the way till to the edges of the image.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eAspherical Lenses\u003c\/p\u003e\n\u003cp\u003eIn order to achieve superior image quality, the RF50mm f\/1.4L VCM uses one glass-molded (GMo) aspherical lens and one replica aspheric lens to suppress spherical aberration and image distortion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eUD Lens\u003c\/p\u003e\n\u003cp\u003eThe RF50mm f\/1.4L VCM uses one single Ultra-Low Dispersion (UD) lens element with low refraction and low dispersion, reducing axial and chromatic aberrations to deliver higher image quality.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eAir Sphere Coating\u003c\/p\u003e\n\u003cp\u003eAir Sphere Coating (ASC) with anti-reflection technology suppresses ghosting and reduces flare for clear and high contrast images even when shooting backlit subjects.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eMesmerising Bokeh\u003c\/p\u003e\n\u003cp\u003eThe large f\/1.4 aperture, paired with its 11-blade circular design, creates beautifully smooth bokeh and a cinematic out-of-focus effect. It also allows for faster shutter speeds or lower ISO settings, making it perfect for capturing crisp images even in low-light conditions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eSuperior Quality Up-Close\u003c\/p\u003e\n\u003cp\u003eExperience stunning, edge-to-edge clarity, even in close-up shots, with up to 0.15x magnification and a minimum focusing distance of just 0.4m.Capture beauty in every detail, no matter how close you get.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eFocus Breathing Correction\u003c\/p\u003e\n\u003cp\u003eWhen recording videos, a typical phenomenon that occurs is a 'pulsing effect' in the footage whereby the camera's angle of view changes slightly during focus racking. The RF50mm f\/1.4L VCM's floating focus control suppresses breathing optically in all focus positions, resulting in outstanding video quality with any EOS R camera body.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eIris Ring\u003c\/p\u003e\n\u003cp\u003eThe RF50mm f\/1.4L VCM’s iris ring offers the intuitive control that filmmakers love.\u003c\/p\u003e\n\u003cp\u003eIt allows precise, physical aperture adjustments just like a true cinema lens for you to craft the perfect lighting for your creative vision.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eLens Function Button\u003c\/p\u003e\n\u003cp\u003eThe customisable Lens Function button puts control at your fingertips, providing quick access to essential functions such as autofocus, exposure, connectivity, and more.\u003c\/p\u003e\n\u003cp\u003eThis feature allows you to effortlessly adapt to changing scenes to capture the perfect shot.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eCustomisable Focus Ring\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cf.shopee.com.my\/file\/my-11134208-7rasd-m3uirb2qw89mde\"\u003e\u003cimg src=\"https:\/\/cf.shopee.com.my\/file\/my-11134208-7rash-m3uirb2qxmu28c\"\u003e\n\u003c\/div\u003e","brand":"PROMAX DIGITAL","offers":[{"title":"Default Title","offer_id":52747528896797,"sku":"CanonRF50mmF1.4LVCM","price":6669.1,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/2442\/5501\/files\/my-11134207-7rasc-m3ujklk1inlt86.jpg?v=1786344890","url":"https:\/\/promaxdigital.com.my\/products\/canon-rf-50mm-f1-4-l-vcm-lens-rf50mm","provider":"PROMAX DIGITAL","version":"1.0","type":"link"}